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How to Maximise your Brand Potential Online

No matter what size your business, whether small or large, maximising your brand’s online potential is a careful balancing act. We believe there are a few key ingredients you need for increasing sales generated by your online presence.

Attract new customers

The first step is to seek out new customers. There are many ways you can do this:

Improve Your Search Result rankings

Search Engine Optimisation (SEO) is all about how easily your customers can find you through online search engines, such as Google. There are many ways to improve your SEO, but the main and most effective way is to generate regular, highly-relevant content for your website. The more relevant your content, the more likely potential customers are to find you whilst searching online. For more information about SEO please see our article: SEO – The Truth about your Search Rankings.

Advertising

Advertising can be a very effective way of generating more traffic to your company website. One form of advertising often used online is Pay Per Click (PPC) advertising. This is where you give search engines a set of keywords, that when searched for by visitors, show your website link as a Sponsored result at the top of their search results page.

PPC can generate very high, relevant and potentially highly profitable traffic to your website. It does, however, have its downsides; it can be very expensive. As outlined by its title, you pay for every click. Usually you set a certain amount you wish to pay each month (eg £500), and the search engine, ie Google, will keep displaying your link until your money runs out. The more sought after the keywords you wish to target, the more you pay per click.

Social Media

Social Media is by far one of the most useful tools any company could have for attracting new customers or potential clients to their business. Best of all, unlike PPC, it is completely free! Use social networks like Twitter and Facebook to post your products and services, show off latest deals or offers, as well as start discussions with your followers. For more information see our article: 8 Steps to Starting your Social Media Campaign.

Generate Interest and Trust

Once you’ve managed to draw in all these extra eyes on your brand, the next crucial step is to keep them engaged. In this fast-moving world of the Internet and Social Media, people have very short attention spans, so it’s imperative to ensure you have a strategy.
Content Marketing

Any potential customer or client will want to be sure that the company they choose to purchase their product or service from is serious about what they do, and that they are experts in their industry. Prove you are exactly that. If you produce highly relevant content, such as blog posts or articles about current trending topics in your industry, then your followers will start to trust your brand more. The more you post, and the more relevant your posts, the more trust you raise.

Have a Great Website

Your website is essentially your online “shop front”. It’s the place where the majority of your new customers and potential clients will end up before contacting you. It should encompass all of your company values, as well as give your visitors clear instructions on who you are, what you do and how they can get in touch.

Leads

It’s here, on your website, that the main goal is to generate leads. If your website is lacking, then all the hard work put into your SEO, advertising, Social Media and Content Marketing could be wasted. On the flip side, if you have a website with a well thought-out user experience then this is the perfect way to help convert new visitors into actual leads.

Sales

Not all leads follow through and convert into sales, but a handful certainly do. It’s a numbers game, so by carefully following the steps above you can turn the probabilities in your favour by generating higher traffic, higher user-engagement with your brand and more sales for your business.


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