Should My Company Have a Blog? – Pros and Cons

Deciding to have your very own company blog is both exciting and daunting at the same time. It can open new avenues for your business that you may never have known even existed.


There are lots of reasons why a blog could be beneficial for your business.

  1. It expresses who you are – Having a blog is an ideal way to express your company ideals, morals and what you really stand for. Simply stating this in a tagline is one thing, but having well thought-out and thought-provoking articles will capture the imagination of your readers. This will help to build relationships with prospective customers and could lead to increased business and sales.
  2. It’s simple – There are lots of tools out there for setting up a blog very quickly. Tumblr, WordPress, Blogger and more. Most of these can be integrated into a website without much effort and will work out-of-the-box.
  3. It’s free – Once set-up, a blog is completely free. The only cost to your business will be the man-hours required to write new articles.
  4. Social Media loves it! – Launching new blog articles give a great excuse for posting on social media networks such as Twitter and Facebook. As long as your article is relevant to your readers it will draw them in, which will in turn entice new visitors to your website.
  5. It starts a conversation – Each article is the beginning of a new conversation. Combined with social media it is a great way to open a dialogue with potential new clients. The more conversations you have, the higher your brand-engagement becomes.
  6. Proves your expertise, experience, interest and passion – Lots of businesses have an expertise in a certain field or industry. Sometimes their work portrays this well, sometimes it may be less easy to spot. Writing articles give you a great opportunity to share your knowledge and show that your business really understands its industry and customers. This will help to raise trust in your brand.
  7. Improves your SEO – Adding relevant content to your website in any form will increase the way search engines such as Google rank you. This means that as your blog increases in size, the more likely potential visitors might stumble across your website when searching online. This is an under-estimated and free side-effect of any blog. Take advantage!
  8. Raises brand awareness – As you begin to create more inspiring pieces in your blog, the more your audience will grow. Even if readers or website visitors don’t engage with your brand directly off-the-back of a specific article, it will help to raise your company’s brand-awareness.
  9. Keeps you top-of-mind – Regular, relevant articles, combined with a good Social Media strategy, will keep your business regularly popping into people’s feeds. As long as your content is engaging, this will keep your brand top-of-mind. Who knows when this may lead to your next big deal.
  10. Keeps you up-to-date – Writing any blog article requires research. You’ll begin to look into new topics and trends before they become ubiquitous. This means that the more you write the more you learn about your industry and get ahead of the game. This knowledge and expertise will grow over time and become an invaluable asset for your customers.
  11. Improves your communication skills – As you write you’ll develop a writing style that works best for your readers. This will naturally transcend into your pitches and presentations and you’ll become better at explaining new concepts to prospective clients and customers.
  12. Focuses your Content Marketing Strategy – Set yourself a schedule and stick to it. This way you’ll be able to give your audience regular and resourceful material that will make you more desirable moving forward.
  13. It is free PR! – Company bloggers are loved by journalists and press. Build a name for yourself and your company and enjoy the free advertising!
  14. It’s fun! – When you get the hang of it, writing blog posts can be very fun, and is certainly rewarding!


It’s also important not to jump straight into creating your own company blog until you are ready for the overhead it produces. Be sure to consider the following points before you delve into the unknown:

  1. An inactive blog is worse than no blog at all! – Blogs are great. But no-one dislikes anything more than a stale one. Once you get started try to keep to a regular schedule or you’ll start to look out-of-touch with your industry and your clients.
  2. Use a single voice – When posting as a company it is important that there is a single voice and tone used throughout your articles, regardless of who within the company is writing them. Many companies get round this by having dedicated company bloggers who write as themselves. If you’re going to do this make sure that every article clearly states whether it’s the company speaking, or an individual on behalf of the company.
  3. It’s a company statement – Each article is a company statement that you can be held accountable to. This means you should ensure that every word written is legal, doesn’t offend and won’t draw any unintended bad PR for your business.
  4. Summary

    A blog can be a great asset to your business, and should be considered as part of a long-term Content Marketing Strategy. It won’t change the course of your business overnight, but in time should help to grow your company’s online presence and start to really produce a great return on investment.

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